I create intuitive, inspiring work by focusing on three simple things: clarity, communication, and craft.
Empathy is an essential aspect of my leadership style, creating space to design experiences that inspire, endure, and drive real impact. I believe that great work happens when teams feel empowered to explore and innovate.
We now have incredible new opportunities to blend foundational, human-centered design with emerging tech, like AI, to create entirely new, engaging experiences that connect, inspire, and endure.
These are exciting times to push boundaries, and transcend the ordinary.
Selected Case Studies
Here are a few examples of work that I've done for select clients.
View Additional Work
More case studies coming soon. Until then, you can view additional examples of my work on Dribbble.
Writing: Vision to Velocity
Sharing thoughts on the intersection of creativity, technology and culture.
"Make it simple, but significant."
Okay, so that's a quote from Don Draper ("Mad Men"), but it nicely sums up my approach to design.
Define
The most important part of any project: understand the problem, learn the audience, and begin forming a design solution.
Design
With a clear understanding of what's needed (and who needs it), creatively determine how to achieve the design objective.
Refine
Once a design direction is established, "design all the way to the end"; continue to iterate and refine the design until it meets the objective, and feels right.
Build
Create an organized, detailed design system, and for interactive projects, build using modern, performant methods.